Luyue Jiangcheng: Xiaohongshu Operations Sharing Session

Know the platform! Be grounded! Improve aesthetics

Stayed up for 5 years doing self-media, accumulated over 100k fans on small B station tech accounts, but have been out of sorts since moving to Xiaohongshu this year. @Python自动化办公

This afternoon participated in @麓悦江城 organized Xiaohongshu operations sharing session, travel blogger @鱼老蓓 (introduction in photo 3) gave a 2-hour no bathroom break sharing.

For me, the most important gain was learning about many Xiaohongshu traffic secrets. Thinking about it, when I grew followers and made money on small B station before, it was because I studied the platform's traffic rules.

Coming to Xiaohongshu and still using small B station's traffic logic to update, no wonder my efforts were wasted.

Let me share a few more points not in the PPT, learned from on-site exchanges:

1⃣️Browse more Xiaohongshu, understand this platform's characteristics.
2⃣️Participate in blogger circle activities, information and cooperation are important.
3⃣️Make covers well.
4⃣️Use more grounded expressions, real shooting conditions.
5⃣️Use journalism's 5w1h well, give readers a reason to comment.

Event was great! Also heard the community now has an mcn, pushing traffic for owners' Xiaohongshu, must give a thumbs up 👍 Another step closer to being a full-time blogger at home

Below are some notes
Douyin - Pan-life oriented
Xiaohongshu - High user level

Advantages and disadvantages

5w1h: Retention issues
Where is it easy to comment


Equipment
Monetization
- Pugongying (platform)
- Previous resources
- Sales
Topic selection
- Analyze fan profile